ITVX App Guide: Free & Premium Streaming for 2026
Updated June 2026 with current pricing, channel listings and UK setup steps. ITVX is ITV's streaming platform and one of the strongest free catch-up services available to UK viewers. The free tier gives you live access to all ITV channels, a massive on-demand library spanning years of ITV content, and exclusive ITVX original dramas and documentaries — all without paying a penny. An optional premium tier adds ad-free viewing and the BritBox library.
This guide covers everything about ITVX: downloading the app, the difference between free and premium, live streaming, the on-demand library, device compatibility, and tips. For ITV schedule and listings, see our ITV TV guide. For all free streaming options, see our free streaming guide.
How to Download ITVX
ITVX is available on every major platform:
Creating a free account requires just an email address and date of birth. You can then sign in across all your devices and your watchlist, viewing history, and progress will sync automatically. For Firestick users, our Freeview on Firestick guide covers ITVX installation alongside the other broadcaster apps.
Live Channels on ITVX
ITVX streams all ITV channels live: ITV1, ITV2, ITVBe, CITV, and ITV4. The live streams are available in the “Live” section of the app and run in real time with a slight delay (typically 10 to 30 seconds behind the aerial broadcast). This means you can watch ITV live without an aerial or Freeview box — just an internet connection.
For Scottish viewers, STV Player provides STV-specific content alongside the ITVX library. Our Scotland TV guide covers the differences between ITVX and STV Player. For tonight's ITV schedule, see our ITV TV guide.
On-Demand Library
ITVX's on-demand library is genuinely impressive and has grown significantly since the platform launched. It includes complete current series from all ITV channels (available on catch-up from first episode), years of ITV archive content (classic Poirot, Inspector Morse, Broadchurch, and hundreds more), and exclusive ITVX originals that premiere on the platform before broadcast.
Content is organised into categories: Drama, Comedy, Factual, Entertainment, Sport, and Kids. The recommendation algorithm improves with use, surfacing relevant content based on your viewing history. Series are presented as complete box sets with all episodes available — unlike some catch-up services that only offer recent episodes.
For viewers who also use BBC iPlayer and Channel 4, the combination of these three free services provides a content library that rivals many paid streaming platforms. Our watch free UK TV guide covers how to get the most from all free catch-up services together.
Tips for Getting the Most from ITVX
Explore ITVX originals first
These exclusive series are often the platform's strongest content. They premiere on ITVX before broadcast and represent ITV's biggest investment in streaming-first content.
Use the 'New & Trending' section
This surfaces recently added content and popular programmes. It's the quickest way to find what's new without browsing every category.
Check the archive for classics
ITVX has an extensive back catalogue including complete runs of classic ITV dramas, comedies, and entertainment shows going back decades.
Set reminders for live events
ITVX sends notifications for major live events (football, rugby, entertainment shows) if you enable them in settings.
For more free app recommendations, see our free TV apps for Smart TV guide. For viewers outside the UK, our UK TV abroad guide covers VPN access to ITVX from anywhere.
Questions About ITVX?
We can help with setup, troubleshooting, or finding specific ITV programmes.